WONDER WOMAN: 12" MEGO CATALOGS & ADVERTISING
There are four main places in which the 12" Mego Wonder Woman dolls were advertised.
Mego produced catalogs for industry toy buyers. The 12" line was advertised in the 1977, 1978, 1979, and 1981 editions of the Mego catalog. Some pictures below are scanned courtesy the collection of Rob Chatlin (with the help of the Mego Museum).
Mego advertised in some toy trade publications, such as Playthings. One ad below is scanned from eBay, while the other two are from Mego Museum.
Mego figures and dolls were also sold through chain Christmas catalogs such as those produced by Sears, J.C. Penney, and Montgomery Ward. No scans are available at this time.
Finally, comic book fans of the 1970s were familair with a series of Superhero Catalogues released by Superhero Enterprises (later to become Heroes World). These catalogues featured art by the Kubert School of Cartooning, including Rick Veitch, Steve Bissette, Tm Mandrake, Jan Duursema, Karl Kesel, Ron Randall, Dave Dorman, and others. Four full-page ads are scanned below from the webmaster's collection, including April 1977 (Vol. 1, #2, cover #2), Fall 1977 (Vol. 1, #5, no cover number), Spring 1978 (Vol. #6, cover #3), and Fall 1978 (Vol. #7, cover #4).